The Cycle club is led by local trained leaders and diverse groups in the community. These same families are encouraged by the local instructor/leader to cycle to school with their children and to create a community bike bus. That same encouragement and message is reinforced by the school. Families are taught basic maintenance by the hub with mechanics from diverse backgrounds including BAME women and the workshop is available for more technical matters. It is important the instructors/mechanics live/work/shop etc. in the same community and are cycle of champions: inspirational yet relatable to the rest of the community. This will remove a lot of the stigma in some (usually) BAME communities.